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Job title: Jobs – Retention And CRM Lead

Salary: Competitive

The start-up: Possibly the most exciting consumer tech start-up on the planet right now (in our humble opinion!)

Other goodies: Competitive Salary + Bonus

What you'll be doing:

  • You will lead our efforts on Rider retention and CRM, to drive value from our marketing spend and decrease our marketing CPO.
  • Your responsibilities will include:
  • Establish a Lifetime value framework by which to review different marketing spends
  • Scope and implement global riders’ lifecycle strategy to improve main conversion KPIs
  • Experimentation of financial incentives, non-financial incentives and of comms journeys throughout the rider lifecycle (conversion, activation, retention and re-activation)
  • Implementing incentives in line with budget plan
  • CRM system App boy product development
  • App boy global roll out
  • Review the rider proposition in line with its effects on rider lifetime value
  • Analyse early indicators of churn and design triggers to optimize for retention
  • Provide guidance and standardized measurable approaches to local teams running retention / activation / engagement activity
  • Improve rider engagement through comms
  • Make suggestions on partnerships to engagement teams
  • Lots of internal stakeholder communication and coordination.

What's to love: Become one of the early employees of a fast-growing, exciting startup and have a real impact on the company's growth and evolution

What they'll love:

  • Logical, methodical thinker
  • Very strong analytical and statistical skills
  • Commercially minded with an eye for value
  • Creative thinker
  • Excellent inter-departmental communication skills
  • Proficient in SQL and Microsoft excel.

Have you found love?... email your CV to

Posted on: October 2nd, 2017

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