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Job title: Jobs – UK Channel Manager

Salary: Competitive

The start-up: A top US success story (I could tell you which one, but I'd have to kill you!) about to launch in the UK

Other goodies: competitive salary + juicy stock options

What you'll be doing:

  • As Channel Manager, you’ll be responsible for owning, managing, scaling and optimizing cost-effective acquisition channels including but not limited to: Facebook, Search, Display, Native (content).
  • As part of your channel management you’ll be required to get head-deep in analytics, reporting, creative strategy, creative testing and attribution.
  • Manage a selection of direct response marketing channels, primarily digital and some offline, to drive cost effective customer acquisition
  • Understand the key metrics that drive performance of those channels, including but not limited to: CPA, LTV, CTR, CPC, CPM
  • Establish strong relationships with third party vendors involved in the delivery of those channels
  • Establish our understanding of UK channel performance, relative performance vs. US channels & areas of initial opportunity 
/ development
  • Lay out an optimization roadmap for those DR channels, including creative, targeting and bidding, UX
  • Update the Head of Growth and wider team on results through regular reporting and ensure our channel reporting process is operating smoothly
  • Optimize and drive performance of owned direct response channels
  • Test and roll out new channels
  • Continuously identify and recommend improved processes for new channel launches, creative iteration, global comms / info 
sharing
  • Work with the Head of Growth and US counterparts to evolve and develop our understanding and approach to marketing attribution

What's to love: This is a unique opportunity to join a hugely successful and reputable US business, with a passionate and mission-driven team, at the early stage of their journey in the UK, and drive the growth of the customer base as one of the very first members of the London-based Customer Acquisition team.

What they'll love:

  •  Either 3-4 years of relevant hands-on, client-side experience managing direct response marketing channels for a customer acquisition focused business, or ~2-3 years of experience in a consultancy / finance role and looking to move to a dynamic, data-driven start-up environment
  • Good knowledge of the digital direct response landscape and demonstrated success driving customer acquisition through channels such as Facebook, PPC, Display. Knowledge of offline media (inserts, direct mail, door drops) a plus.
  • Highly analytical, able to generate meaningful insight from broad data sets and effective at presenting findings
  • Constantly curious and has a relentless approach to learning new things and innovating. Fast learner.
  • Versatile and comfortable taking a logical and numeric approach to problem solving
  • Highly commercial and able to confidently present a clear business case for any marketing investment, however big or 
small
  • Has a creative eye and is able to identify and communicate opportunities for optimization through creative development.
  • Strong communicator who can work effectively with a range of internal and external stakeholders
  • Thrives in a start-up environment, strong team player and is excited by the prospect of growing something from 
scratch
  • An awesome addition to our small but growing team.
 

Have you found love?... email your CV to exceptionalpeople@loveworkuk.co.uk

Posted on: April 12th, 2017

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